Bild från Syndetics
Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough with Doug Wilson.
Språk: Engelska Utgivningsuppgift: Upper Saddle River, N.J. Pearson/Prentice Hall, cop. 2008Utgåva: 5. edBeskrivning: xvi, 728 s. illISBN:- 0132294389
- 9780132294386
- 9780131579439
- 658.02/2 22
- HD62.7
- Qbanb
- Qbaj
- Qba
- Qbab
| Exemplartyp | Aktuellt bibliotek | Placering | Hyllsignatur | Status | Streckkod | |
|---|---|---|---|---|---|---|
| Bok | Biblioteket HKR | Biblioteket | 658 Zimmerer | Tillgänglig | 11156000159036 |
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Förbättrade beskrivningar från Syndetics:
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.
Essentials of Entrepreneurship and Small Business Management, 5/e is the practical, how-to guide that gives students the tools to launch a new venture and the knowledge for entrepreneurial success.
Även utgiven av Pearson Education International, cop. 2008
Innehållsförteckning levererad av Syndetics
- I The Challenges Of Entrepreneurship
- 1 The Foundations of Entrepreneurship
- 2 Inside the Entrepreneurial Mind: From Ideas to Reality
- II Building The Business Plan: Beginning Considerations
- 3 Strategic Management and the Entrepreneur
- 4 Forms of Ownership and Franchising
- 5 Buying an Existing Business
- III Building The Business Plan: Marketing And Financial Considerations
- 6 Building a Powerful Marketing Plan
- 7 Advertising and Pricing for Profit
- 8 Managing Cash Flow
- 9 Creating a Successful Financial Plan
- 10 Crafting a Winning Business Plan
- IV Putting The Business Plan To Work: Building A Competitive Edge
- 11 Sources of Funds: Debt and Equity
- 12 Choosing the Right Location and Layout
- 13 Global Aspects of Entrepreneurship: Why Go Global?
- 14 Leading the Growing Company and Planning for Management Succession
- 15 E-Commerce and the Entrepreneur
- Index