Syndetics omslagsbild
Bild från Syndetics

Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough with Doug Wilson.

Av: Medverkande: Språk: Engelska Utgivningsuppgift: Upper Saddle River, N.J. Pearson/Prentice Hall, cop. 2008Utgåva: 5. edBeskrivning: xvi, 728 s. illISBN:
  • 0132294389
  • 9780132294386
  • 9780131579439
Ämnen: DDK-klassifikation:
  • 658.02/2 22
Library of Congress (LC) klassifikationskod:
  • HD62.7
Annan klassifikation:
  • Qbanb
  • Qbaj
  • Qba
  • Qbab
Onlineresurser:
Bestånd
Exemplartyp Aktuellt bibliotek Placering Hyllsignatur Status Förfallodatum Streckkod Exemplarreservationer
Bok Biblioteket HKR Biblioteket 658 Zimmerer Tillgänglig 11156000159036
Antal reservationer: 0

Förbättrade beskrivningar från Syndetics:

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.

Essentials of Entrepreneurship and Small Business Management, 5/e is the practical, how-to guide that gives students the tools to launch a new venture and the knowledge for entrepreneurial success.

Även utgiven av Pearson Education International, cop. 2008

Innehållsförteckning levererad av Syndetics

  • I The Challenges Of Entrepreneurship
  • 1 The Foundations of Entrepreneurship
  • 2 Inside the Entrepreneurial Mind: From Ideas to Reality
  • II Building The Business Plan: Beginning Considerations
  • 3 Strategic Management and the Entrepreneur
  • 4 Forms of Ownership and Franchising
  • 5 Buying an Existing Business
  • III Building The Business Plan: Marketing And Financial Considerations
  • 6 Building a Powerful Marketing Plan
  • 7 Advertising and Pricing for Profit
  • 8 Managing Cash Flow
  • 9 Creating a Successful Financial Plan
  • 10 Crafting a Winning Business Plan
  • IV Putting The Business Plan To Work: Building A Competitive Edge
  • 11 Sources of Funds: Debt and Equity
  • 12 Choosing the Right Location and Layout
  • 13 Global Aspects of Entrepreneurship: Why Go Global?
  • 14 Leading the Growing Company and Planning for Management Succession
  • 15 E-Commerce and the Entrepreneur
  • Index