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Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough with Doug Wilson.

By: Contributor(s): Language: English Publisher: Upper Saddle River, N.J. Pearson/Prentice Hall, cop. 2008Edition: 5. edDescription: xvi, 728 s. illISBN:
  • 0132294389
  • 9780132294386
  • 9780131579439
Subject(s): DDC classification:
  • 658.02/2 22
LOC classification:
  • HD62.7
Other classification:
  • Qbanb
  • Qbaj
  • Qba
  • Qbab
Online resources:
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Bok Biblioteket HKR Biblioteket 658 Zimmerer Tillgänglig 11156000159036
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Förbättrade beskrivningar från Syndetics:

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.

Essentials of Entrepreneurship and Small Business Management, 5/e is the practical, how-to guide that gives students the tools to launch a new venture and the knowledge for entrepreneurial success.

Även utgiven av Pearson Education International, cop. 2008

Innehållsförteckning levererad av Syndetics

  • I The Challenges Of Entrepreneurship
  • 1 The Foundations of Entrepreneurship
  • 2 Inside the Entrepreneurial Mind: From Ideas to Reality
  • II Building The Business Plan: Beginning Considerations
  • 3 Strategic Management and the Entrepreneur
  • 4 Forms of Ownership and Franchising
  • 5 Buying an Existing Business
  • III Building The Business Plan: Marketing And Financial Considerations
  • 6 Building a Powerful Marketing Plan
  • 7 Advertising and Pricing for Profit
  • 8 Managing Cash Flow
  • 9 Creating a Successful Financial Plan
  • 10 Crafting a Winning Business Plan
  • IV Putting The Business Plan To Work: Building A Competitive Edge
  • 11 Sources of Funds: Debt and Equity
  • 12 Choosing the Right Location and Layout
  • 13 Global Aspects of Entrepreneurship: Why Go Global?
  • 14 Leading the Growing Company and Planning for Management Succession
  • 15 E-Commerce and the Entrepreneur
  • Index