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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Language: English Publisher: Harlow : Pearson Education, cop. 2016Publisher: Harlow : Pearson Education, [2016]Edition: 7. edDescription: xxvi, 741 s. illContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292016627
  • 1292016620
Subject(s): DDC classification:
  • 650.072 23
Other classification:
  • Qb
Contents:
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
Holdings
Item type Current library Shelving location Call number Status Date due Barcode Item holds
Dayloan Biblioteket HKR Biblioteket Metod Saunders Available 11156000187731
Course literature Biblioteket HKR Biblioteket Metod Saunders Available 11156000187730
Course literature Biblioteket HKR Biblioteket Metod Saunders Available 11156000187755
Course literature Biblioteket HKR Biblioteket Metod Saunders Available 11156000187756
Total holds: 0

Enhanced descriptions from Syndetics:

Research Methods for Business Students has been fully revised for this 7th Edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.

Revised edition of Research methods for business students, 2012.

Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.

Imported from: zcat.oclc.org:210/OLUCWorldCat (Do not remove)