Business research projects / A.D. Jankowicz.
Språk: Engelska Utgivningsuppgift: London : Thomson Learning, cop. 2000Utgåva: 3. edBeskrivning: xiv, 354 p. ill. 25 cmISBN:- 1861525494
- 650.072 21
- 650.072 21
- Qb
Exemplartyp | Aktuellt bibliotek | Placering | Hyllsignatur | Status | Streckkod | |
---|---|---|---|---|---|---|
Bok | Biblioteket HKR | Biblioteket | 650 Jankowicz | Tillgänglig | 11156000149860 |
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Förbättrade beskrivningar från Syndetics:
Providing a guide to planning and undertaking business research projects, this text includes checklists, examples and practical guidelines. The book deals with every stage of project work: from inception, reading-up, gathering and analyzing data, to presenting and writing a report.
Previous ed.: London : Chapman & Hall, 1995
Innehållsförteckning levererad av Syndetics
- Part 1 Getting Started
- 1 Introduction
- 2 Purpose and Objectives of a Project
- 3 Choosing a Topic
- 4 Standards of Assessment
- 5 Getting Organized for Takeoff
- Part 2 Key Issues in Depth
- 6 What is Research Anyway?
- 7 The Role You?re In
- 8 Reviewing and Using the Literature
- Part 3 A Guide to Empirical Work
- 9 Planning Empirical Work
- 10 Methods and Techniques
- 11 Semi-structured, Open-ended Techniques
- 12 Fully Structured Techniques
- 13 Further Techniques
- 14 Writing It Up
- Bibliography
- Glossary
- Index