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Business research projects / A.D. Jankowicz.

Av: Språk: Engelska Utgivningsuppgift: London : Thomson Learning, cop. 2000Utgåva: 3. edBeskrivning: xiv, 354 p. ill. 25 cmISBN:
  • 1861525494
Ämnen: DDK-klassifikation:
  • 650.072 21
  • 650.072 21
Annan klassifikation:
  • Qb
Bestånd
Exemplartyp Aktuellt bibliotek Placering Hyllsignatur Status Streckkod
Bok Biblioteket HKR Biblioteket 650 Jankowicz Tillgänglig 11156000149860
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Förbättrade beskrivningar från Syndetics:

Providing a guide to planning and undertaking business research projects, this text includes checklists, examples and practical guidelines. The book deals with every stage of project work: from inception, reading-up, gathering and analyzing data, to presenting and writing a report.

Previous ed.: London : Chapman & Hall, 1995

Innehållsförteckning levererad av Syndetics

  • Part 1 Getting Started
  • 1 Introduction
  • 2 Purpose and Objectives of a Project
  • 3 Choosing a Topic
  • 4 Standards of Assessment
  • 5 Getting Organized for Takeoff
  • Part 2 Key Issues in Depth
  • 6 What is Research Anyway?
  • 7 The Role You?re In
  • 8 Reviewing and Using the Literature
  • Part 3 A Guide to Empirical Work
  • 9 Planning Empirical Work
  • 10 Methods and Techniques
  • 11 Semi-structured, Open-ended Techniques
  • 12 Fully Structured Techniques
  • 13 Further Techniques
  • 14 Writing It Up
  • Bibliography
  • Glossary
  • Index