Syndetics cover image
Image from Syndetics

Service management and marketing : managing the service profit logic / Christian Grönroos.

By: Language: English Publisher: Chichester : John Wiley & Sons, 2015Edition: Fourth editionDescription: ix, 522 sISBN:
  • 9781118921449
Subject(s): DDC classification:
  • 658.8 23
Other classification:
  • Qbab
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Course literature Biblioteket HKR Biblioteket 658.8 Grönroos Available 11156000196028
Course literature Biblioteket HKR Biblioteket 658.8 Grönroos Available 11156000196027
Course literature Biblioteket HKR Biblioteket 658.8 Grönroos Available 11156000196026
Course literature Biblioteket HKR Biblioteket 658.8 Grönroos Available 11156000196025
Dayloan Biblioteket HKR Biblioteket 658.8 Grönroos Available 11156000190884
Course literature Biblioteket HKR Biblioteket 658.8 Grönroos Available 11156000190883
Total holds: 0

Enhanced descriptions from Syndetics:

Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers.

With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy.

The author has created a unique set of YouTube video lectures, one per chapter, to enhance the chapter topics and further bring the concepts to life:

https://www.youtube.com/watch?v=Ok5aU-aB3VI&list=PLGI2ZA6GM9FsuxR0RV9VATJjLfPEzQVh-

nbsp;

Dawson