Förbättrade beskrivningar från Syndetics:

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Innehållsförteckning levererad av Syndetics

• Introduction
• Part I Theoretical Framework for Developing a Place-Brand
• What is a Brand? Importance of a Place-Brand and Benefits of a Brand
• A Brand Theoretical Basics of Thinking How is A Brand Created?
• Challenges in Building a Place-Brand Success Factors of Place Marketing
• Part II The Process of Building a Country-Brand and the Cornerstones of Success
• Case Norway Case Australia Case Scotland
• Other Experiences in Country-Branding Projects
• Summary
• Part III City and Destination Branding
• Copenhagen: A City Branding Case from Northern Europe
• Chicago: A City Branding Case from the U.S. Comparison between the U.S. and Northern European Branding
• Tourism Destination Branding Case Studies of World's Premiere Ski Destination Brands
• Part IV Operational Plan
• Country Brand: Operational Plan in Stages
• Country Brand: Summary of the Operational Plan
• Country Brand: Financing
• Country Brand: Timetable
• Destination Brand: Operation Plan in Stages
• Destination Brand: Summary of the Operational Plan