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Packaging makeovers : graphic redesign for market change / Stacey King Gordon.

By: Language: English Publisher: Gloucester, Mass. Rockport, cop. 2005Description: 160 s. illISBN:
  • 1592531105
  • 9781592533992
Subject(s): DDC classification:
  • 658.8/23 22
LOC classification:
  • HF5415.15
Other classification:
  • Qblb
  • Qbl
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Biblioteket HKR Biblioteket 658.8 King-Gordon Available 11156000164600
Total holds: 0

Enhanced descriptions from Syndetics:

This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project.Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design so business people and designers can choose the right strategy for their products and audiences.