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Product Leadership : How Top Product Managers Launch Awesome Products and Build Successful Teams / Richard Banfield, Martin Eriksson and Nate Walkingshaw.

By: Contributor(s): Language: English Publisher: Sebastopol : O'Reilly Media, 2017Description: 250 pContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781491960608
Subject(s): DDC classification:
  • 658.4 22 (machine generated)
Other classification:
  • Qbab
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Biblioteket HKR Biblioteket 658.5 Banfield Available 11156000185906
Total holds: 0

Enhanced descriptions from Syndetics:

In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don't?

This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.

In three parts, Product Leadership helps you explore:

Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company's evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders

Table of contents provided by Syndetics

  • Foreword(p. v)
  • Introduction(p. vii)
  • Acknowledgments(p. xxiii)
  • Part I The Product Leader
  • 1 What Is Product Management?(p. 3)
  • 2 Why Is Product Leadership So Relevant?(p. 15)
  • 3 Being a Great Product Leader(p. 31)
  • 4 Is There a Formula for Success?(p. 69)
  • 5 Hiring Product Leadership(p. 83)
  • Part II The Right Leader for the Right Time
  • 6 The Startup Organization(p. 105)
  • 7 The Emerging Organization(p. 143)
  • 8 The Enterprise Organization(p. 161)
  • Part III Working with Customers, Agencies, Partners, and External Stakeholders
  • 9 Mapping the Partner Ecology(p. 183)
  • Final Words(p. 207)
  • Index(p. 211)