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Strategic communication : in business and the professions / Dan O'Hair, Gustav W. Friedrich, Lynda Dee Dixon.

By: Contributor(s): Language: English Publisher: Boston : Pearson/Allyn and Bacon, cop. 2011Edition: 7 upplDescription: xvi, 440 s. illISBN:
  • 9780205782130
Subject(s): DDC classification:
  • 658.45 22
Other classification:
  • Qbac
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Dayloan Biblioteket HKR Biblioteket 658.45 O'Hair Available 11156000180687
Course literature Biblioteket HKR Biblioteket 658.45 O'Hair Available 11156000171388
Total holds: 0

Enhanced descriptions from Syndetics:

"Strategic Communication "discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools. This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. "Strategic Communication "prepares readers for the business world of today.

Table of contents provided by Syndetics

  • Understanding Organizational Communication
  • Anxiety Management
  • Basic Communication Skills
  • Hearing Versus Listening