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This volume aims to help the reader gain a full understanding of the positive and negative effects of continuous organizational change, and also provides concrete ways to deal with change and turn it into advantage.

Innehållsförteckning levererad av Syndetics

• Preface(p. ix)
• Acknowledgments(p. xiii)
• Introduction: The Heart of Change(p. 1)
• Why people succeed and why they fail at large scale-change
• The eight-step path to success
• The primary challenge at each stage in the process
• How people meet the challenge
• The critical distinction between see-feel-change and analysis-think-change
• Step 1 Increase Urgency(p. 15)
• Raising a feeling of urgency so that people start telling each other "we must do something" about the problems and opportunities
• Reducing the complacency, fear, and anger that prevent change from starting
• Step 2 Build the Guiding Team(p. 37)
• Helping pull together the right group of people with the right characteristics and sufficient power to drive the change effort
• Helping them to behave with trust and emotional commitment to one another
• Step 3 Get the Vision Right(p. 61)
• Facilitating the movement beyond traditional analytical and financial plans and budgets
• Creating the right compelling vision to direct the effort
• Helping the guiding team develop bold strategies for making bold visions a reality
• Step 4 Communicate for Buy-In(p. 83)
• Sending clear, credible, and heartfelt messages about the direction of change
• Establishing genuine gut-level buy-in that shows up in how people act
• Using words, deeds, and new technologies to unclog communication channels and overcome confusion and distrust
• Step 5 Empower Action(p. 103)
• Removing barriers that block those who have genuinely embraced the vision and strategies
• Taking away sufficient obstacles in their organizations and in their hearts so that they behave differently
• Step 6 Create Short-Term Wins(p. 125)
• Generating sufficient wins fast enough to diffuse cynicism, pessimism, and skepticism
• Building momentum
• Making sure successes are visible, unambiguous, and speak to what people deeply care about
• Step 7 Don't Let Up(p. 143)
• Helping people create wave after wave of change until the vision is a reality
• Not allowing urgency to sag
• Not ducking the more difficult parts of the transformation, especially the bigger emotional barriers
• Eliminating needless work so you don't exhaust yourself along the way
• Step 8 Make Change Stick(p. 161)
• Ensuring that people continue to act in new ways, despite the pull of tradition, by rooting behavior in reshaped organizational culture
• Using the employee orientation process, the promotions process, and the power of emotion to enhance new group norms and shared values
• Conclusion: We See, We Feel, We Change(p. 179)
• Feeling and thinking
• The need for more than a few heroes in a turbulent world
• Story Index(p. 187)
• About the Authors(p. 189)