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The experience economy / B. Joseph Pine II, James H. Gilmore.

By: Contributor(s): Language: English Publisher: Boston, Mass. Harvard Business Review Press, c2011Edition: Updated edDescription: xxvii, 359 p. ill. 21 cmISBN:
  • 9781422161975
  • 1422161978
Subject(s): DDC classification:
  • 658.5/6 22
LOC classification:
  • HF5415.15
Other classification:
  • Qbla
  • Qblbmd
Holdings
Item type Current library Shelving location Call number Status Date due Barcode Item holds
Book Biblioteket HKR Biblioteket 658.5 Pine Available 11156000190929
Book Biblioteket HKR Biblioteket 658.5 Pine Available 11156000175767
Total holds: 0

Enhanced descriptions from Syndetics:

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Rev. ed. of: The experience economy : work is theatre & every business a stage. 1999.

Includes bibliographical references and index.

Table of contents provided by Syndetics

  • Preview to the Updated Edition: Beyond Goods and Services (p. ix)
  • Preview: Step Right Up (p. xxiii)
  • 1 Welcome to the Experience Economy (p. 1)
  • 2 Setting the Stage (p. 41)
  • 3 The Show Must Go On (p. 65)
  • 4 Get Your Act Together (p. 107)
  • 5 Experiencing Less Sacrifice (p. 123)
  • Intermission: A Refreshing Experience (p. 145)
  • 6 Work Is Theatre (p. 153)
  • 7 Performing to Form (p. 181)
  • 8 Now Act Your Part (p. 209)
  • 9 The Customer Is the Product (p. 241)
  • 10 Finding Your Role in the World (p. 271)
  • Encore: Exit, Stage Right (p. 297)
  • Notes (p. 301)
  • Index (p. 325)
  • Credits (p. 353)
  • About the Authors (p. 361)