Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole.
Language: English Publisher: Chichester : Wiley, cop. 2007Edition: 2. edDescription: xiv, 269 s. ill. 24 cmISBN:- 9780470028803
- 0470028807
- 658.8/12 22
- HF5415.55
- Qblb
Item type | Current library | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | Biblioteket HKR | Biblioteket | 658.8 Donaldson | Available | 11156000160574 |
Enhanced descriptions from Syndetics:
The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.
Includes bibliographical references (p. [249]-262) and index
Table of contents provided by Syndetics
- Preface
- About the Authors
- Acknowledgements
- Part 1 Relationship strategy
- Chapter 1 Introduction to strategic market relationships
- Chapter 2 Relationship-based theories
- Chapter 3 Relationship Planning and Development
- Chapter 4 Relationship Types
- Chapter 5 Networks
- Part 2 Relationship Implementation
- Chapter 6 Organising for Relationships
- Chapter 7 People and Relationships
- Chapter 8 Customer Relationship Management
- Chapter 9 Relationship communication with a special focus on building relationships through brands and electronic relationships
- Chapter 10 Channel Relationships
- Chapter 11 Innovation through Relationships
- Chapter 12 Relationship internationalisation
- Chapter 13 Relationship Costs and Value
- Chapter 14 Strategic market relationships: a final word
- References
- Index