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Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole.

Av: Medverkande: Språk: Engelska Utgivningsuppgift: Chichester : Wiley, cop. 2007Utgåva: 2. edBeskrivning: xiv, 269 s. ill. 24 cmISBN:
  • 9780470028803
  • 0470028807
Ämnen: DDK-klassifikation:
  • 658.8/12 22
Library of Congress (LC) klassifikationskod:
  • HF5415.55
Annan klassifikation:
  • Qblb
Onlineresurser:
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Bok Biblioteket HKR Biblioteket 658.8 Donaldson Tillgänglig 11156000160574
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Förbättrade beskrivningar från Syndetics:

The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.

Includes bibliographical references (p. [249]-262) and index

Innehållsförteckning levererad av Syndetics

  • Preface
  • About the Authors
  • Acknowledgements
  • Part 1 Relationship strategy
  • Chapter 1 Introduction to strategic market relationships
  • Chapter 2 Relationship-based theories
  • Chapter 3 Relationship Planning and Development
  • Chapter 4 Relationship Types
  • Chapter 5 Networks
  • Part 2 Relationship Implementation
  • Chapter 6 Organising for Relationships
  • Chapter 7 People and Relationships
  • Chapter 8 Customer Relationship Management
  • Chapter 9 Relationship communication with a special focus on building relationships through brands and electronic relationships
  • Chapter 10 Channel Relationships
  • Chapter 11 Innovation through Relationships
  • Chapter 12 Relationship internationalisation
  • Chapter 13 Relationship Costs and Value
  • Chapter 14 Strategic market relationships: a final word
  • References
  • Index