Förbättrade beskrivningar från Syndetics:

The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.

Innehållsförteckning levererad av Syndetics

• Preface
• About the Authors
• Acknowledgements
• Part 1 Relationship strategy
• Chapter 1 Introduction to strategic market relationships
• Chapter 2 Relationship-based theories
• Chapter 3 Relationship Planning and Development
• Chapter 4 Relationship Types
• Chapter 5 Networks
• Part 2 Relationship Implementation
• Chapter 6 Organising for Relationships
• Chapter 7 People and Relationships
• Chapter 8 Customer Relationship Management
• Chapter 9 Relationship communication with a special focus on building relationships through brands and electronic relationships
• Chapter 10 Channel Relationships
• Chapter 11 Innovation through Relationships
• Chapter 12 Relationship internationalisation
• Chapter 13 Relationship Costs and Value
• Chapter 14 Strategic market relationships: a final word
• References
• Index